Markup Calculator
Calculate selling price
Markup & Pricing Calculator
Set your prices to make profit
Markup Results
About Markup Calculator
The Markup Calculator helps you set the right prices for your products. Whether you're a retailer, manufacturer, or service provider, knowing your markup is essential for profitability.
Markup is the percentage you add to your cost price to determine selling price. Don't confuse it with margin — markup is based on cost, margin is based on selling price. Use this calculator to find markup, selling price, or cost price.
How to Use This Markup Calculator
Step 1: Select what you want to calculate: Markup %, Selling Price, or Cost Price.
Step 2: Enter the two known values (Cost & Selling for markup, Cost & Markup for selling price, Selling & Markup for cost price).
Step 3: Click "Calculate" to see your results.
Step 4: View markup percentage, profit margin, and profit amount.
Step 5: Use the Reset button to clear all inputs and start a new calculation.
Why Use a Markup Calculator?
✓ Set Profitable Prices
Ensure every product sold covers costs and generates profit. Avoid under-pricing that eats your margins or over-pricing that kills sales.
✓ Compare Competitors
Reverse-engineer competitor pricing. Calculate their markup and profit margin from selling price.
✓ Multiple Products
Apply different markups to different product categories. High markup for premium items, lower for volume products.
✓ Discount Planning
Calculate how much discount you can offer without losing money. Know your break-even point.
Markup vs Margin — Don't Confuse Them!
Same Example: Cost $100, Selling $150
Markup = 50% (based on cost)
Margin = 33.3% (based on selling price)
Quick Conversion:
Margin = Markup ÷ (1 + Markup)
Markup = Margin ÷ (1 - Margin)
Markup Formulas
Markup %
(SP - CP) ÷ CP × 100
Selling Price
CP × (1 + Markup/100)
Cost Price
SP ÷ (1 + Markup/100)
Typical Markup by Industry
| Industry | Typical Markup | Equivalent Margin | Notes |
|---|---|---|---|
| Retail Clothing | 50-100% | 33-50% | Fashion has high markups |
| Electronics | 20-40% | 17-29% | Competitive pricing |
| Restaurants | 60-80% | 38-44% | Food cost is key |
| Professional Services | 100-300% | 50-75% | Labor-based pricing |
| Wholesale | 10-20% | 9-17% | Volume-based business |
| Jewelry | 200-400% | 67-80% | Very high markup |
Pricing Strategy Tips
- ✓Research competitors: Don't price in a vacuum. Know what similar products sell for.
- ✓Consider perceived value: Higher price can signal higher quality for luxury items.
- ✓Test different prices: A/B test pricing to find the sweet spot between volume and margin.
- ✓Include all costs: Shipping, payment processing, returns, storage — all reduce your actual profit.
Important Things to Know
- •Markup is not profit — Your actual profit also depends on how many units you sell. High markup with low sales = low profit.
- •Consider your market — Too high markup may reduce sales. Too low markup may leave money on the table. Research competitor pricing.
- •Different products, different markups — You can have high markup on some items (loss leaders) and lower on others to drive traffic.
- •Include all costs — Your cost price should include shipping, packaging, overhead, and other expenses, not just the product cost.
Frequently Asked Questions
Markup is the amount you add to the cost price to determine the selling price. Formula: Markup = (Selling Price - Cost Price) ÷ Cost Price × 100. Example: cost $100, selling $150 → Markup = (150 − 100) ÷ 100 × 100 = 50%. A 50% markup means you added 50% to your cost.
Markup is based on cost price. Margin is based on selling price. Same numbers give different percentages. Example: cost $100, selling $150 → Markup = 50%, Margin = 33.3%. Margin tells profit per sale, markup tells how much to increase cost. Never confuse them — it can ruin your pricing.
Selling Price = Cost Price × (1 + Markup/100). Example: cost $100, want a 50% markup → Selling Price = 100 × 1.50 = $150. Use this when you know your cost and desired profit percentage.
Good markup varies by industry: Retail clothing (50-100%), Electronics (20-40%), Food/Restaurants (60-80%), Professional services (100-300%), Manufacturing (20-50%), Wholesale (10-20%). Higher markups mean higher profit but may reduce sales volume.
Cost Price = Selling Price ÷ (1 + Markup/100). Example: selling $150, markup 50% → Cost = 150 ÷ 1.50 = $100. Useful when you know competitor's selling price and want to work backwards.
Keystone markup is doubling the cost price — a 100% markup. Example: cost $50, selling $100. Common in retail, especially for jewelry, gifts, and specialty items. It's easy to calculate but not always optimal for all products.
Selling Price = (Cost × (1 + Markup/100)) × (1 + Tax/100). Example: cost $100, markup 50%, sales tax 18% = (100 × 1.5) × 1.18 = $177. Add tax after markup, not before. Our calculator shows pre-tax and post-tax prices.
Retail markups: Clothing (50-100%), Shoes (40-60%), Electronics (20-40%), Jewelry (200-400%), Furniture (50-100%), Grocery (10-20%). Start with industry average, adjust based on your location, competition, and target profit margin.
Service markup = (Hourly Rate - Hourly Cost) ÷ Hourly Cost × 100. Include employee salary, benefits, overhead, tools, training. Typical service markups: Consulting (200-300%), IT services (150-250%), Cleaning (100-150%), Repair (100-200%).
Markup % is the percentage added to cost price. Profit is actual money earned. Example: cost $100, 50% markup = $150 selling price. Sell 100 units and revenue is $15,000 with $5,000 profit ($50/unit). Markup helps set price, profit measures success.
Built and maintained by Sanjay Singh · Founder, Numrexo
Builds and maintains the calculators on Numrexo. Each tool's formula is documented on its page, and any reference source it relies on is listed under Method and references.
Last updated: · Calculations run in your browser. Nothing you enter is sent to us or stored.
Method and references
- Formula: Markup % = (Selling Price − Cost) ÷ Cost × 100
- Margin is calculated on the selling price, not the cost — the two percentages differ
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